Poor Customer Service from AOL
I am not sure if you have heard, but there is an MP3 file doing the rounds of the internet of a customer trying to cancel his service with AOL.
It is an amazing call for two reasons
- The sales person actually fights with the customer and makes it almost impossible for the customer to cancel
- I dont even use AOL and have heard about it and will never use them – who wants to be treated like that.
Click here to check out the audio file http://www.jessejcollins.com/files/aolcancellationeditfinal.mp3
The bottom line is that we live in a world of amazing transparency. The world of blogs, podcasts and social networking can fundamentally cause a business to boom (like www.youtube.com) or flop. Public opinion is so transparent and everyone who has a public face to your business must realise that everything they say and do could end up in the public forum. Nothing is sacred!
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