My CEO Life

I am not sure if you have heard, but there is an MP3 file doing the rounds of the internet of a customer trying to cancel his service with AOL.

It is an amazing call for two reasons

1. The sales person actually fights with the customer and makes it almost impossible for the customer to cancel
2. I dont even use AOL and have heard about it and will never use them – who wants to be treated like that.

Click here to check out the audio file http://www.jessejcollins.com/files/aolcancellationeditfinal.mp3

The bottom line is that we live in a world of amazing transparency.  The world of blogs, podcasts and social networking can fundamentally cause a business to boom (like www.youtube.com) or flop.  Public opinion is so transparent and everyone who has a public face to your business must realise that everything they say and do could end up in the public forum.  Nothing is sacred!

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