I recently wrote on what makes a great CEO. Well someone has asked “why do CEO’s fail?”
I think you can look at this on three dimensions - structural, skill, and ego.
Structural
Some CEO’s are running businesses that are doomed from the start. They are operating in industries that are structurally challenged or have poor economics or have massive competition. To win in these games requires a CEO to be brilliant and, lets face it, if you are brilliant, you wouldn’t take the job in one of these industries / businesses in the first place.
Bottom line — no matter what you do you are doomed!
Skill
Sometime people are appointed to a CEO role and it is beyond them. They have been very successful in their functional discipline however when you move them across to running the complete business, they fail because it is just too hard and they don’t have the cross-functional skill sets to either keep the team on track or to add value to all parts of the business.
In these circumstances, they either focus on what they know and let parts of the business wither or they try to add value when they don’t know what they are doing and either lead the business in the wrong direction or lose the faith of their senior management team.
Ego
This is my favourite. It is all about the CEO who doesnt know what he / she doesnt know. They are all about themselves, about being the leader of a business and not necessarily acting in the best interests of those around them. Some become media stars and end up distancing themselves from the employees of the business and are more worried about their personal brand than building the business. These guys often fall apart when times get tough and they dont really know what to do … see skill above

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