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Home > Business Investment > Tips for Those Seeking Angel Funding

Tips for Those Seeking Angel Funding

October 29th, 2008 Leave a comment Go to comments

For much of the last 2 weeks i have been looking at business plans – lots of them. Each and every day i am approach by someone with a new idea. They are all wanting funding, all are claiming to have something special, and all truly believe they will be massive in a few short years.

The question for me is how do you find the real nuggets of gold amongst all the noise?

A couple of days ago i attended the Angel Connect conference in Hobart, Tasmania as one of the speakers. The conference looked at everything from what makes a good idea through to raising money, closing the deal and working with Angels and VCs.

It got me thinking about how i i would approach an Angel investor if i needed funding.  So here are my top 8 tips:

  1. Dont send me a 50 page document on your idea – i wont read it. It is all about being concise in describing the idea. Send me 2 – 3 pages. That will do.
  2. Make what you say clear and easy to undertand. If you cant make it easy to understand for a relatively sophisticated investor, then how will your customers understand what it is that you sell. Keep it simple.
  3. Make the financials realistic.  Your financial model has to be realistic.  Too often i see “hockey sticks” for revenue growth charts and i just dont believe them.  If it is that good, you would find funding from friends and family.
  4. Have a realistic valuation in mind.  Times are tough and funding is scarce.  Valuing ideas on paper at high values with little evidence to back it up doesnt warrant valuations for $10m+ – keep it real.
  5. Be prepared to sacrifice to make it happen.  Investors want to see that you have skin in the game.  They want to know that you are 100% commited to the project and if it fails, it will hurt.
  6. Dont make me sign a Non Disclosure Agreement.  I am not a fan of them and as you are approaching the angel and need funding, make the process as smooth a possile.
  7. Be able to demonstrate more than you can write a good document.  Too often the idea is just that, an idea with little behind it.  The more evidence of likely success, the better.
  8. Dont enter existing markets and think you can knock over the encumbents.  Too often i see business plans for yet another portal site entering an already over crowded market with the claim that they will knock the encumbent off … i just dont believe it! 
  9. Be open to operational and strategic help.  Angels like to play with businesses meaning they want a say and want to help you out.  Be open to this.
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  1. Alain Fontaine
    October 30th, 2008 at 10:44 | #1
    Reply | Quote

    Hi Simon,

    Does it happen that angels invest in people rather than in projects?

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