My CEO Life

Since my departure from the REA Group a little over 4 months ago, i have been starting a new business called Classified Ad Ventures.   I am often asked what it is about so i thought i would post an overview of the business and what we are doing.

Classified Ad Ventures has 3 foci – Inform, Invest and Innovate around online classified businesses.   We are initially focusing on the online real estate vertical.

Inform

Inform is about providing players within a particular industry vertical with high quality information on what is happening.  Our goal is to become the “go to” source of information.

The first site we launched was Property Portal Watch which provides the owners and operators of property portals around the world with information, news and views on what is happening within the industry.  This niche site now has 10,000+ visits each month and is rapidly positioning itself as a credible source of information for the industry.

Following up Property Portal Watch we recently launched Property Ad Guru. This site provides Realtors and agents around the world with information on how they can get the most from their online advertising spend. As we build out the audience for this site, we can then launch products and services through this channel to a global audience. Well that’s the theory

More sites that inform industry participants will be launched over time.

Invest

CAV will take investments in classified sites around the world focusing on those that are early in their life cycle with the objective of providing high levels of growth in the investment.  To date CAV has investments in a number of online businesses including the REA Group, Homethinking, and Arts Hub.

Watch this space. 

Innovate

As we explore the online classifieds world and provide information to participants in various verticals, we are noticing opportunities to provide new products and services .  A goal of CAV is to develop (either directly or with partners) a number of new products and services to fill the gaps we have found.

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