Whenever you launch a new business, the hardest thing to do is get cut through with your target market. Therefore you need to do everything in your power to create awareness of what you are offering them. We have managed to acheive this with one of our new businesses, ListGlobally.
Just over a month ago we launched a new business from our incubator, Classified Ad Ventures, called ListGlobally. ListGlobally allows any realtor, agent, broker or developer around the world to advertise their listings to a global audience. All they do is upload the listing to www.listglobally.com and we then syndicate that listing to the market leading sites in 23 countries. We make money by charging US$90 to advertise the listing for 90 days and then pay our distribution network a percentage of what we charge. Overall a simple, but effective, model.
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A reader has sent through the following question about raising money for NGO’s and charities. “I am involved in an organisation that is like an NGO, but the work we do is charitable, we give pro bono legal services to people on remand and who cannot afford bail, let alone a lawyer. We get lawyers to take up the jobs, but we need money to run the programme. How do i get people to see past the NGO tag and support us as they would a charity? People in this part view NGO’s as being hugely donor funded, but ours is a christian outfit that so far only gets support from one christian lawyers fraternity. How do we get other donors and members of the public interested in donating to our organisation?”
This question got me thinking. The reader does face an interesting problem and i think that approach to the problem is to think about it like a for profit business and to think about it in terms of what they would do if faced with a similar problem.
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