A reader has sent through the following question about raising money for NGO’s and charities. “I am involved in an organisation that is like an NGO, but the work we do is charitable, we give pro bono legal services to people on remand and who cannot afford bail, let alone a lawyer. We get lawyers to take up the jobs, but we need money to run the programme. How do i get people to see past the NGO tag and support us as they would a charity? People in this part view NGO’s as being hugely donor funded, but ours is a christian outfit that so far only gets support from one christian lawyers fraternity. How do we get other donors and members of the public interested in donating to our organisation?”
This question got me thinking. The reader does face an interesting problem and i think that approach to the problem is to think about it like a for profit business and to think about it in terms of what they would do if faced with a similar problem.
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