Whenever you launch a new business, the hardest thing to do is get cut through with your target market. Therefore you need to do everything in your power to create awareness of what you are offering them. We have managed to acheive this with one of our new businesses, ListGlobally.
Just over a month ago we launched a new business from our incubator, Classified Ad Ventures, called ListGlobally. ListGlobally allows any realtor, agent, broker or developer around the world to advertise their listings to a global audience. All they do is upload the listing to www.listglobally.com and we then syndicate that listing to the market leading sites in 23 countries. We make money by charging US$90 to advertise the listing for 90 days and then pay our distribution network a percentage of what we charge. Overall a simple, but effective, model.
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Today i received an email from the CEO of Qantas apologising about the recent disruptions to their services. Initially i thought i was someone important then i realised it went to all Frequent Flyers. The good news is that this email directly addresses some of the bad press the airline has been receiving. It was good, from a customer perspective, to actually hear from the man at the top and not some PR mouth piece.
Overall this is a great example of using PR and email to directly get to those customers that really matter, the frequent flyer. More companies should use this approach more often. Overall, well done … not just fix the maintenance issues.
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Its been a while since i last wrote however i just couldnt resist writing about a PR event that i am sure Tiger Airways is regretting. I was kicking back and watching TV the other night when the show Airways came on. Now i dont usually view these types of shows however i was intersted in seeing how the Australian version of the UK show faired. Suffice to say, the Tiger Airways, about which the show is about, came off looking amateurish at best.
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I have just stumbled upon an interesting blog posting from Dublin, Ireland. In the posting by Jason Roe, he claims that he found a bug in the Ryan Air site that displayed a zero price for an airfare after the user completed a couple of less than obvious actions. While bugs on websites are nothing new, it was the response by people within Ryan Air (including someone within the PR team) that makes his a fascinating case study on how not to deal with blogger.
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