Remaining True to the Vision

September 10th, 2008 Leave a comment Go to comments

A couple of weeks ago a reader asked me the following “I would love to know how you had such certainty about the vision for REA. Well, not certainty about the vision, but the ability to remain steadfast in the face of adversity.

Great question. For me, in the early days of the business, the vision needs to be something that is achievable and as the business grows, the vision changes. So, for example, the vision from REA went something like this (very rough)

“Achieve break even financial performance and rapidly reinvest for the future”

“Become the leading residential real estate site in Australia”

“Become the leading online real estate services player in Australia”

“Become the leading online real estate services player globally”

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