Good Customer Communication – From the Top

Today i received an email from the CEO of Qantas apologising about the recent disruptions to their services. Initially i thought i was someone important then i realised it went to all Frequent Flyers. The good news is that this email directly addresses some of the bad press the airline has been receiving. It was good, from a customer perspective, to actually hear from the man at the top and not some PR mouth piece.

Overall this is a great example of using PR and email to directly get to those customers that really matter, the frequent flyer.  More companies should use this approach more often.  Overall, well done … not just fix the maintenance issues.