Simplicity is the Ultimate Sophistication

November 22nd, 2011 Leave a comment Go to comments

It is believed that Leonardo Da Vinci coined the phase “simplicity is the ultimate sophistication”.  At its core, it is challenging all of us to keep it simple and for many this is a real challenge.

How often do you sit through a meeting in which you walk out the other end going “what was that all about”?  It happens all the time when looking at new businesses.  I often ask the person doing the pitch to explain the business in 30 sec – a minute maximum.  If they cant, how will they ever explain it to a customer!