I have been in hybernation for the last few months working on the Classified Ad Ventures business. Originally we started this business as an incubator in which we developed new businesses including List Globally, SoBox, CAV Web Design, and SmartAgent Sites. However it became appartent that our customers were really asking for a lot more from us than social media and website products, they were asking for digital marketing solutions. So, being pragmatic as always, we spun out ListGlobally to be a separate business and then merged together Classified Ad Ventures, SoBox, CAV Web Design, and SmartAgentSites to create a full serivce digital marketing agency serving the global real estate industry.
Since this has happened, business has boomed. We are working on 5 different countries on a range of problems from new market entry to international expansion to new site development.
Here is our press release.
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Whenever you launch a new business, the hardest thing to do is get cut through with your target market. Therefore you need to do everything in your power to create awareness of what you are offering them. We have managed to acheive this with one of our new businesses, ListGlobally.
Just over a month ago we launched a new business from our incubator, Classified Ad Ventures, called ListGlobally. ListGlobally allows any realtor, agent, broker or developer around the world to advertise their listings to a global audience. All they do is upload the listing to www.listglobally.com and we then syndicate that listing to the market leading sites in 23 countries. We make money by charging US$90 to advertise the listing for 90 days and then pay our distribution network a percentage of what we charge. Overall a simple, but effective, model.
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Classified Ad Ventures is looking for experienced online sales people to join our rapidly growing sales team. We are currently looking for sale people in all states in Australia and later in the year, we will have opportunities in other markets.
The ideal candidate has probably worked for a seek.com.au, carsales.com.au, realestate.com.au or domain.com.au in a front line sales position. They would have experience as either a BDM (business development manager – ie new business) or account management (management of existing customers).
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Classified Ad Ventures is looking for experienced online sales people to join our rapidly growing team. Initiall we are looking for sale people in all states in Australia and later in the year, we will have opportunities in other markets.
The ideal candidate has probably worked for a realestate.com.au or domain.com.au in a front line sales position. They would have experience as either a BDM (business development manager – ie new business) or account management (management of existing customers).
Classified Ad Ventures is building a series of new and innovative online products and services targeted at the real estate agency market. Recently we launched SOBOX and ListGlobally. SOBOX provides social media solutions for Australian and New Zealand real estate agents while ListGlobally allows real estate agents to advertise their listings around the world. Classified Ad Ventures has more products in the pipeline and these will be launched in the coming months.
Our sales team will have the chance to sell across the range of products to real estate agents in their territory.
Packages for sales people are competitive, weigheted towards uncapped commission, and include telephone and laptop.
In addition, you will get to work with many of the team the built realestate.com.au and the REA Group.
If you are interested in a position, know someone that is or just want more information, please send an email to sbaker@classifiedadventures.com.
The team at Classified Ad Ventures is proud to announce that we have just launched Jobs Portal Watch – a sister site to Property Portal Watch.
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You just have to turn on the TV for one minute in any country to hear just how bad the economic situation is. The reports flood in from around the world about how business is contracting, unemployment is rising, consumers are no longer spending and companies are focusing on cost containment rather than revenue growth. However, it is in times like this, that companies should be looking to acquire new businesses – they are now trading at reasonable levels and many of them are looking to be acquired. So why don’t managers take this contrarian approach?
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In the first part of this series i looked at some of the more hard core challenges i am facing in building a new business. In this entry i want to explore some other softer lessons being learned as we launch our new business. These lessons cover selection of people, the culture we want to create, our approach to working and most importantly having fun.
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Over the last 3 months we have been setting up a new business called Classified Ad Ventures (CAV). As we set up this business, we are learning and re-learning what it takes to start a new business and I thought i would share some of these lessons with you.
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