My CEO Life

Today i received an email from the CEO of Qantas apologising about the recent disruptions to their services. Initially i thought i was someone important then i realised it went to all Frequent Flyers. The good news is that this email directly addresses some of the bad press the airline has been receiving. It was good, from a customer perspective, to actually hear from the man at the top and not some PR mouth piece.

Overall this is a great example of using PR and email to directly get to those customers that really matter, the frequent flyer.  More companies should use this approach more often.  Overall, well done … not just fix the maintenance issues.

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Its been a while since i last wrote however i just couldnt resist writing about a PR event that i am sure Tiger Airways is regretting.  I was kicking back and watching TV the other night when the show Airways came on.  Now i dont usually view these types of shows however i was intersted in seeing how the Australian version of the UK show faired.  Suffice to say, the Tiger Airways, about which the show is about, came off looking amateurish at best.

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