Whenever you launch a new business, the hardest thing to do is get cut through with your target market. Therefore you need to do everything in your power to create awareness of what you are offering them. We have managed to acheive this with one of our new businesses, ListGlobally.
Just over a month ago we launched a new business from our incubator, Classified Ad Ventures, called ListGlobally. ListGlobally allows any realtor, agent, broker or developer around the world to advertise their listings to a global audience. All they do is upload the listing to www.listglobally.com and we then syndicate that listing to the market leading sites in 23 countries. We make money by charging US$90 to advertise the listing for 90 days and then pay our distribution network a percentage of what we charge. Overall a simple, but effective, model.
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Classified Ad Ventures is looking for experienced online sales people to join our rapidly growing sales team. We are currently looking for sale people in all states in Australia and later in the year, we will have opportunities in other markets.
The ideal candidate has probably worked for a seek.com.au, carsales.com.au, realestate.com.au or domain.com.au in a front line sales position. They would have experience as either a BDM (business development manager – ie new business) or account management (management of existing customers).
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Imagine my surprise when i received a google alert today that i had been mentioned in the Sydney Morning Herald (SMH). As i had not been interviewed by the SMH recently, it was then with enthusiasm and a little curiosity that i opened the online article. Had someone decided to write about our new business venture, Classified Ad Ventures or perhaps one our investments – ArtsHub, Sports Passion, or Homethinking in the US. Or perhaps they had picked up on some of the articles about the REA Group / realestate.com.au that we had been writing over on Property Portal Watch. Thefore imagine my surprise when it was none of these.
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There has been a bit of press since the announcement of my departure from the REA Group. While many of the article were essentially reprints of the press release, a couple of online publications have gone a step further. I tought i would share them with you.
The first is from Global Edge based out of the UK …
http://www.globaledge.co.uk/news/details/global-property-chief-sacked/22821?code=700
The second is from SmartCompany.com.au in Australia
http://www.smartcompany.com.au/Free-Articles/The-Briefing/20080805-Realestatecomau-sacks-chief-executive-Simon-Baker-.html
Finally, an article from Business 2 in Australia (always good for a read)
http://www.business2.com.au/2008/08/04/job-vacancy-realestatecomau-ceo/
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