My CEO Life

Whenever you launch a new business, the hardest thing to do is get cut through with your target market.  Therefore you need to do everything in your power to create awareness of what you are offering them.  We have managed to acheive this with one of our new businesses, ListGlobally.

Just over a month ago we launched a new business from our incubator, Classified Ad Ventures, called ListGlobally.  ListGlobally allows any realtor, agent, broker or developer around the world to advertise their listings to a global audience. All they do is upload the listing to www.listglobally.com and we then syndicate that listing to the market leading sites in 23 countries. We make money by charging US$90 to advertise the listing for 90 days and then pay our distribution network a percentage of what we charge. Overall a simple, but effective, model.

Read more…

For the last couple of years i have been writing this blog with a degree of anonymity.  I did this so i could comment freely on the things that were happening around me.  However i realise that this doesnt really matter any more and therefore it is time to expose myself … i am Simon Baker, the CEO and Managing Director of realestate.com.au Ltd (also known as the REA Group).

We are a listed company in Australia and we run 22 real estate website around the world.

You can find out more about the REA Group at www.rea-group.com

I joined the REA Group in 2001 and since them have driven the growth of the Group from a small Australian operation to a global player.  Over that time we have increased revenues from $4m to $150m+ p.a., gone from loss making to profitability and increased market cap from $8m to >$500m.

So that is me.